Google Ads, run with care

for businesses and agencies.

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Senior living · Oct 1 to 24, 2026 Senior living Google Ads account overview, Oct 1 to 24, 2026: 769 clicks, 317.00 conversions, 11,327 impressions, $3,548.70 cost.
Driving instructors · Oct 1 to 24, 2026 Driving instructor Google Ads account overview, Oct 1 to 24, 2026: 941 clicks, 72.00 conversions, 9,593 impressions, $1,107.99 cost.
Two of the 10 screenshots on this site, straight from Google Ads.

Know What Your Ads Are Doing

My name is Faratbibi, and I have been running Google Ads since 2022. I take on two kinds of clients: business owners who hire me directly, and marketing agencies who need white-label help on their clients' accounts.

Either way, the work should feel calm from your side. You see the plan before I change anything. Calls and forms are tested before the budget goes up. Then you get short updates on what was spent, what came in and what I'm changing next.

Not every number on this site goes up, and the dips stay in. A budget decision is only as good as the numbers behind it, so a soft stretch gets reported the same way as a good one.

Faratbibi

Four Industries I Can Walk You Through

Ten Google Ads accounts across four industries. Every industry has a page of full-size screenshots, and the softer periods are on there too.

Ask about your industry
  1. Senior living: one account had 317 conversions from Oct 1 to 24, against 199.93 in the 24 days before; the other two had softer months.
  2. Real estate: one account rose from 30.35 to 39.31 conversions in 30 days; the larger one had a harder October, 99 against 263.42.
  3. Home & kitchen remodeling: both accounts gained conversions from Oct 1 to 24, 43 against 33 and 17 against 11.
  4. Driving instructors: one account doubled its conversions from Oct 1 to 24, from 17 to 34; the busiest went from 62.01 to 72.

Earlier-period figures come from the change arrows Google prints under each number.

How I Can Help

Use one on its own or all three together. Owners and agencies get the same work and the same updates.

Google Ads Management

Search, Performance Max and call campaigns.

What's included

  • A written plan you see and agree to before anything changes.
  • Search campaigns built on the words people use when they are ready to get in touch.
  • Call campaigns and call assets set to the hours your phone is answered.
  • Performance Max, added only when it suits the business and the tracking is ready for it.
  • Regular cleanup of searches that cost money and bring nothing back, such as "driving range" searches for a driving school.
  • Location targeting drawn around the towns you actually serve.
  • Short updates on spend, conversions and what each one cost, set against the period before.

A good fit if

  • You want more people nearby to call you or fill in your form.
  • A past setup left you unsure what the budget was buying.
  • Your agency needs white-label help on client accounts.

Conversion Tracking Setup

Call and form tracking, with GA4 and Google Tag Manager.

What's included

  • GA4 and Google Tag Manager, set up fresh, or an existing setup checked and repaired.
  • Calls counted from the ad itself and from the number on your website.
  • Form tracking that counts a finished form once, not a button click.
  • Online booking tools tracked through to the confirmation step.
  • Conversion actions named for what they count, so everyone reads the numbers the same way.
  • A test call and a test form before the budget goes up.

A good fit if

  • Google says you got conversions, but your phone and inbox disagree.
  • Your website changed and you are not sure the tags still fire.
  • Your agency took over an account and nobody is sure what it counts.

Landing Page Advice

Reviewing or writing the pages your ads send people to.

What's included

  • A written review of your ad landing page, most important fix first.
  • Fresh page copy, written for people arriving from an ad.
  • The call button, the form and the loading speed checked on a phone screen first.
  • Headline and offer matched to the ad that brought the visitor.
  • Notes your web developer or agency team can act on straight away.

A good fit if

  • Clicks are arriving, but calls and forms are not.
  • Every ad sends people to your home page.
  • You are adding a service and need a page that explains it quickly.

Why Work With Faratbibi?

You have a business to run, and your ads should not turn into a second job. I look after the account and explain it in plain words. When a number goes down, I tell you, along with what I plan to do about it. If you run an agency, your client is still somebody's business, so their account gets the same attention as an owner who hires me directly.

Get a free account review

Agencies can also email me about white-label work.

What You Get:

  • A free first look at your account.
  • Direct contact with the person running your ads.
  • Updates that include the soft stretches.
  • Spend you can follow line by line.
  • One clear next step in every update.
  • Landing pages checked on a phone.
  • The same care for agency and direct accounts.
  • Google Ads experience since 2022.

Recent Results From Real Accounts

Each card is a Google Ads screenshot from September or October 2026, set against the same number of days before it. Every industry page shows all of its accounts, the softer ones included.

A conversion is whatever each account was set to count, such as a call or a completed form. Cost per conversion is calculated: the spend divided by that count. Google shows decimals when credit is shared between ads.

  • Senior Living

    317 conversions from Oct 1 to 24, up from 199.93.

    $11.19 per conversion ($3,548.70 ÷ 317), down from $18.11 in the 24 days before. Two smaller accounts had softer months: 66 conversions against 83, and 24 against 27.

    See all 3 senior living accounts
  • Real Estate

    39.31 conversions in 30 days, up from 30.35.

    Sep 16 to Oct 15, 2026. $105.30 each ($4,139.37 ÷ 39.31), down from $126.27. The larger account had a harder October: 99 conversions from Oct 1 to 24, against 263.42 in the 24 days before.

    See both real estate accounts
  • Home & Kitchen Remodeling

    43 conversions from Oct 1 to 24, up from 33, on 5.56% less spend.

    $34.56 each ($1,485.96 ÷ 43), down from $47.68 in the 24 days before. A second account rose from 11 to 17 conversions.

    See both remodeling accounts
  • Driving Instructors

    Conversions doubled from Oct 1 to 24, from 17 to 34.

    $19.62 each ($666.99 ÷ 34), down from $33.85, on 15.92% more spend. The busiest of the three accounts went from 62.01 to 72 conversions.

    See all 3 driving instructor accounts
  • Your Account Next

    Share a few screenshots or read-only access, and I'll send back a short list of what I would check first. Agencies can send a client account the same way.

    Send me your account